Recently, I have had a few friends ask me if they should open an Etsy shop. I have summed up my thoughts about Etsy below, to try to help out those who are wondering if it is worth it.
- Do you want to sell things you have made? Yes, open a shop.
- Will you sell something? Maybe. But still, open a shop and then market yourself. Etsy is made up of reportedly 1.6 millions sellers. If you want to be noticed by anyone at all, you have to market yourself
- Instagram – free and easy marketing. Understand hashtags and use a public account.
- Facebook – share, share, share.
- Pinterest – create a board and post your items there
- Twitter, LinkedIn, etc. So many platforms. Use them to your advantage.
Etsy is easy. It is not free. It costs money to post items, Etsy takes a cut when you make a sale, and of course, there are shipping fees. The great thing about this system though, is that you only get charged when you decide to post an item and when you happen to sell. Other sites, such as Squarespace, let you host products but have monthly fees. These can range from $10-$3o, even when you sell nothing.
You also have to know NOTHING about coding to open a shop and it will still look professional. If you have ever tried coding, you know this is a welcome relief that allows you to focus on your products and not your site.
Have I made a bunch of sales on Etsy? – No, but I have made more than I would’ve without starting a shop.
I also have my products at a local coffee shop, which has increased my Etsy traffic. Be patient and be persistent and look for ways to raise brand awareness. But definitely, if you are hoping to sell anything at all, open a shop.